Sunday 24 August 2008

Manajemen Pemasaran

  1. Service Quality Attributes Affecting Customer Satisfaction for Bus Transit - Journal of Public Transportation, Vol. 10, No. 3, 2007 (Download).
  2. A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery - Journal of Marketing ResearchVol. XXXVI (August 1999), 356–372 (Download).
  3. A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food International Journal of Business Science and Applied Management, Volume 1, Issue 1, 2006 (Download).
  4. The Fuzzy Evaluation of E-Commerce Customer Satisfaction - World Applied Sciences Journal 4 (2): 164-168, 2008 (Download).

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